A landing page of their own per prospect
We put a lot of work into making the email personal, and then sent everyone who clicked to the same page. At the exact moment someone decides whether to reply, the personalisation stopped. We solved that with a dedicated page per prospect.
What a campaign for Your Company Ltd would produce
The page names the company, the industry and the reason from the email. Whoever clicks reads on about their own situation instead of about us.
Book a call →The problem
A good cold email takes research. You work out what a company does, what it is busy with and why your offer has anything to do with that. That research sits in the first line of the email and nowhere after it. Whoever clicks through lands on a homepage that could just as easily have been meant for a thousand other companies.
On top of that, the standard AI opening line has become recognisable. Buyers can tell within one line whether an email was made by hand or came out of a generator.
What we do now
- A page per prospect. We automatically build a landing page that is only about that one company, based on the research we already did.
- The link sits in the email. The Smartlead connection drops the personal URL into the right email in the sequence by itself, with no manual work per contact.
- We can see who is looking. For every page we can see who opened it and for how long. That often says more than an email open.
- Following up on what we see. Anyone who viewed their page but did not reply gets a more targeted follow-up, including on LinkedIn.
What it produced
Across 1,240 prospects with their own page, 34 percent of the recipients who got the link opened it. The reply rate on those campaigns came out at 9.1 percent, against 3.2 percent on the same list without a personal page. In eight weeks that produced 27 meetings and three new clients on retainer. The first meetings were already booked in week one.
- Prospects
- 1,240 with their own page
- Page visits
- 34% of the recipients who got a link
- Reply rate
- 9.1%, against 3.2% on the same list without a personal page
- Meetings
- 27 in eight weeks
- New clients
- 3 on retainer
The most striking part was not in the figures. Prospects started replying to say the approach genuinely felt researched. With cold email that almost never happens.
"People replied just to say how personal it was. That normally never happens with cold email."
DSDemi Stekelenburg, founder Link2LeadsWhat this means for you
You can add this to any package with the Hyperpersonalisation add-on. You do not have to set anything up yourself or buy a separate tool. You get back a list of companies that opened your email and then also took the trouble to look at a page about themselves. That is a warmer signal than an open, and it makes following up a lot more targeted. See the packages and add-ons
Measured across the campaigns in which a personal page was included, against the same list without one.
Curious what this would do in your market?
We work out free of charge how many companies your target group holds and how many of their decision makers are reachable.
Rather email first? That works too: info@link2leads.nl