Knowledge base cold email
What cold outreach in the US and UK is really allowed to do, really delivers and really costs. With the sources, the amounts and the figures from our own live campaigns.
What does B2B lead generation cost?
Five channels side by side, from cold email to an in-house SDR, with US and UK figures converted into what a conversation with a decision maker really costs you.
Read →Cold email agencies for the US and UK compared (2026)
Ten agencies serving US and UK B2B companies side by side on published price, channel, model and guarantees, with a source and check date on every claim.
Read →How many replies do you get from 30,000 emails?
What our best performing campaign does and how much difference segmentation makes to reply rate.
Read →What does outsourcing cold email cost?
Doing it yourself, a fixed monthly fee or paying per result, with real US and UK amounts. Plus the line item missing from almost every quote.
Read →Is cold email legal in the US and UK?
What CAN-SPAM in the US and PECR and UK GDPR in the UK actually require for B2B email, and what you need in place when someone asks to be removed or sends a privacy request.
Read →Why are your cold emails not landing?
Six causes ranked by how often they are the real one, with the settings we run across roughly 170 mailboxes.
Read →Outsource cold email or hire an SDR?
What an in-house SDR really costs in the US and UK, including payroll taxes, benefits, tooling and ramp-up time, and at what point hiring becomes the better choice.
Read →Outsourcing cold outreach
What exactly you hand over, what you keep, what it costs per month and where an outsourced program gets stuck in practice.
Read →Seven questions for a lead generation agency
The questions that determine whether a quote adds up, why they matter and how we answer them ourselves. Plus four answers you should walk away from.
Read →Cold calling or cold email?
Cost per meeting, reach per week and speed side by side, and when the phone is the better channel.
Read →Outsourcing sales: which part do you hand over?
Three ways to outsource sales, why paying per meeting disappoints in B2B, and the calculation versus hiring someone.
Read →A question that is not covered here?
Ask it through the form on the homepage. Two fields, an answer within one working day, and no call to schedule.
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